Branding proposal for presented for concideration to Susky River Beverage Co. (George Mason University 2021)
For this project, Susky River Beverage Co. approached my branding course at GMU seeking proposals for a new IPA they were producing, Hemp Hop Hurray. For my proposal,the idea was to promote the new IPA by providing the company with a fun, and unique pair of mascot.n similar vain to brands like Voodoo Ranger. The concept revolved around two band mates, Hemp(the red head character) and Hop(the gray haired) as they attempt to launch their band, Susky River, into stardom.
shown here are concepts depicting the two mascots, and how they would appear on beer can labels and on various tie-in collateral.
Logo and collateral proposal presented for consideration to Mason Golf (George Mason University 2021)
For this project, Mason Golf approached my branding course at GMU seeking proposals for a new logo for their team. For my proposal, I created a logo featuring a abstract version of GMU's patriot mascot designed to appear as though he has is swinging a golf club. I attempted to use organic shapes to convey a sense of movement and fluidity.
shown here are concepts depicting the main logo and some color variations of it. Also shown is how the logo would appear on various tie-in collateral and on social media pages.
Graphic standards guide.(George Mason University 2021)
This was my final project for my branding course at GMU. For this project I was tasked with developing the brand identity for the fictional power company, Evo. I designed everything from the company logo, collateral, and the guide book layout. If you wish to view the guide in its entirety, you may do so by clicking on the image above.